Glayva and Lemonade for summer.
I am a graphic design student, studying at Gray's School of Art (Robert Gordon University) in Aberdeen.
This is a record of my research for the White & Mackay YCN Student Awards brief.
• My Personal Tumblr
Advertising Research
This is a record of my research for the White & Mackay YCN Student Awards brief.
• My Personal Tumblr
Advertising Research
Caorunn Gin bottle by Navyblue.
“‘Small-batch Scottish Gin’ Caorunn has cracked the super-premium gin market by exploiting the often-overlooked benefits that national identity can lend to new-to-world brands. Our work used cues within the single malt whisky category to extract what might be called ‘Brand Scotland’ (quality, craftsmanship, patience and balance) and so ground the brand. The familiar visual story helped Caorunn quickly resonate with its target audience. And hey presto: instant heritage for a new entrant into a highly competitive marketplace and Gold at the Gin Masters Awards at the end of 2009. Slainte.” (Navyblue)
(Via Lovely Package)
fancy drinks (by fabio rex)
In love with these infograph posters all about cocktails. Making a menu out of these could be nice and visually attractive. Especially the single cocktail posters.
I agree with Laura.
(via reallylaura)
Posters for Tusker by Village Green.
“Street Posters designed to promote the East African beer. We were given an open brief, the only requirement to include an elephant.”
Nice typographic work in Mulberry’s Brand Book by Construct.
“Written, designed and produced by Construct, the Mulberry brand book communicates the fashion house’s personality. Inclusive and accessible in design and content and ethically produced the brand book was distributed to Mulberry’s 800 plus members of staff and is used to communicate the brands unique perspective to journalists, partners and collaborators. The book proved so popular that is has been reprinted as postcards for staff to use and the phrases used are regularly referred to in the brands daily business.”
(Via September Industry)
Cointreau Noir promotional Material by {c/c}.
“When Cointreau decided to launch Noir (a blend of cognac and Cointreau) they faced the challenge of conveying the best way to enjoy it (neat) and communicating its relationship to Cointreau Orange Liqueur.”
(Via The Dieline)
“Here Design brings craft and collaboration to The Balvenie Forty. Here Design has collaborated with cabinetmakers, engravers and calligraphers in creating packaging to reflect the unequalled craftsmanship of The Balvenie Forty…
This exceptional single malt Scotch whisky, a marriage of The Balvenie matured for over forty years in sherry casks and refill hogsheads, was created by Malt Master David Stewart. A batch of only 150 hand numbered bottles of The Balvenie Forty will be available at exclusive travel retail outlets in the world’s leading airports, from July 2010 at a RRP of £2500.”
(Via The Dieline)
