Advertising Research

Promotional Label

Mon, 06 Jun 2011 18:47:00 -0400

Promotional Label

Promotional poster 04

Mon, 06 Jun 2011 18:44:16 -0400

Promotional poster 04

Promotional poster 03

Mon, 06 Jun 2011 18:43:07 -0400

Promotional poster 03

Promotional poster 02

Mon, 06 Jun 2011 18:41:37 -0400

Promotional poster 02

Promotional poster 01

Mon, 06 Jun 2011 18:40:00 -0400

Promotional poster 01

Voucher Proposed voucher design.

Mon, 06 Jun 2011 18:39:00 -0400

Voucher

Proposed voucher design.

French Connection, For MAN.

Wed, 16 Mar 2011 08:26:54 -0400

French Connection, For MAN.

French Connection, Knowing That We are Looking...

Wed, 16 Mar 2011 08:24:41 -0400

French Connection, Knowing That We are Looking ad.

Interestingly, I think that the ads for MAN generally work better than those for WOMAN.

I do really like the ‘European cool’ aesthetic.

French Connection No Shoes ad. Like Diesel, French Connection...

Wed, 16 Mar 2011 08:14:00 -0400

French Connection No Shoes ad.

Like Diesel, French Connection has found a perfect balance of humour and sophistication with this series of The MAN.

Much better, and more appropriate for this project, than any FCUK ads.

Diesel Spring Summer 2010 Video Catalogue.By Anomaly & Stink...

Wed, 16 Mar 2011 08:07:00 -0400

Diesel Spring Summer 2010 Video Catalogue.
By Anomaly & Stink Digital
Music: Josep- A Hundred Lovers

A cross between an advert, a catalogue and a music video, this is an excellent way to show the overall style of the brand without focusing on particular products. It shows the humour in the tone of the brand and the setting shows a friendly, social atmosphere which could be appropriate for my solution.

It does not take itself seriously without ever being silly.

Disaronno & Ginger Ale spot. Disaronno is identified in the...

Wed, 16 Mar 2011 07:43:41 -0400

Disaronno & Ginger Ale spot.

Disaronno is identified in the brief as a similar drink that is enjoyed by the target market.

I think this style of ad, which shows an example of how to drink the product , could be used to promote Glayva. However, saying “Glayva & Ginger Ale” would be enough (perhaps alongside a photograph) and I should not patronise the audience by demonstrating how to make something so simple.

“For relaxing times… Make it Suntory...

Tue, 15 Mar 2011 09:37:25 -0400

“For relaxing times… Make it Suntory time.”

I wonder if I could get Billy Murray to do a Glayva ad for me.

Whyte & Mackay - How to Drink Whisky Master Blender Richard...

Tue, 15 Mar 2011 06:53:37 -0400

Whyte & Mackay - How to Drink Whisky

Master Blender Richard know how he likes his whisky.

‘Reveal’ Press advertising for Ben Nevis Distillery by Colin...

Tue, 15 Mar 2011 06:29:11 -0400

‘Reveal’ Press advertising for Ben Nevis Distillery by Colin Bennett.

‘Teaser’ Press advertising for Ben Nevis Distillery...

Tue, 15 Mar 2011 06:27:28 -0400

‘Teaser’ Press advertising for Ben Nevis Distillery by Colin Bennett.

cinders-and-rain: gold starburst coasters. these are like, too...

Mon, 14 Mar 2011 16:19:53 -0400

cinders-and-rain:

gold starburst coasters. these are like, too pretty to even use.

Wagamama’s fold-out take-out menu is really well...

Sat, 12 Mar 2011 16:42:00 -0500

Wagamama’s fold-out take-out menu is really well designed.

This is a great way of getting a large amount of information onto a single sheet, which can be folded down to the size of a credit card, and therefore easily carried around.

CAP Code- Alcohol

Fri, 11 Mar 2011 08:11:00 -0500

CAP Code- Alcohol:

Committee of Advertising Practice

Glayva and Cranberry for winter.

Thu, 10 Mar 2011 06:22:33 -0500

Glayva and Cranberry for winter.

Glayva and Ginger Ale for autumn.

Thu, 10 Mar 2011 06:19:20 -0500

Glayva and Ginger Ale for autumn.